Is Your Website Healthy? Use this checklist (Technical SEO)
Every day, billions of people use Google to search for things like local SEO services in Houston or maybe something else. Either way, you are shown a list of search results. Have you ever wondered what the determining factor for how high or low your rank is? Well, to put it simply, what Google wants from you can be summarized into E.A.T., better known as Expertise, Authority, and Trust. That means the content on your website should be accurate, truthful, and useful. That’s just one of the few factors Google considers in its ranking. Search Engine Optimization (SEO) is critical to your SERPs (Search Engine Results Pages) ranking. We’ve gone ahead and prepared a technical SEO checklist you can use to determine if your website is prepared for ranking.
Is it crawled or indexed?
Finding sites and links that lead to other pages is known as “crawling”. Storing, analyzing, and organizing content and links between pages are all part of indexing. Here are a few ways to ensure that search bots can find your website and improve your ranking.
Optimized Robots.txt
Robots.txt files prevent search engines from indexing and crawling specific pages or parts of a website. Usually, this refers to websites that include sensitive data like passwords or credit card numbers. It’s crucial to configure your robots.txt file correctly to avoid preventing search engines from indexing and crawling the pages you want them to.
Create Sitemaps
XML sitemaps allow search bots to find content on your website and track how they are organized, how they are interlinked, and how you want the pages to be crawled. There are various means to obtain a sitemap for your website. CMS (Content Management Systems) like WordPress and Modx have plugins available for this task. You can also manually create sitemaps or use tools found on the internet, such as Screaming Frog.
Include Structured Data
Structured data helps provide search engines with information about your website and its content. Schema Markup is one of the most commonly known types of structured data. While Schema may not directly affect your SERPs ranking, it does help improve your CTR (click-through rate) by featuring valuable content in the featured snippet of the results page. You can use schema markup generators available online or Google’s Structured Data Testing Tool to create a schema markup.
Mobile Responsive
Google loves websites that are optimized for mobile phones. That means offering a user-friendly, aesthetically pleasing UI design regardless of the screen size. Mobile sites must also load quickly on a 3G connection, have site elements and buttons that are easy for visitors to tap on and have content that is easy to find and read.
Website Security
If you do not have HTTPS encryption, a security warning will appear in the search results. It’s better to hire a technical SEO agency like Dymentions, which always includes an SSL certificate to encrypt your data and guarantee the authenticity of your website.
Faster Load-Time
Your website should load in under 3 seconds, but preferably 2. Trust us, it’ll improve your ranking. An average user has an attention span of around 8 seconds. So make the most of it. You can use tools like Google PageSpeed Insights to test how quickly your website is loading and optimize it accordingly. Or if that sounds too complicated, you can always hire brands like Dymentions for technical SEO services to have all your SEO needs to be fulfilled.
Redirecting Users
All users may find it annoying when they search for information on a website and are then directed to a 404 error. Avoid using this redirects on your web pages as a best practice. If a 404 error is the best option for your website, design a unique 404 error that informs visitors that the page is unavailable while also providing links to other parts of the website.
Redirects should be used whenever possible to enhance the user experience and crawling. A user will be automatically sent to an updated version of a webpage by a 301 Redirect, which is a permanent redirect. So, to give users the most accurate information possible while enhancing the site structure, redirects are always advised.
Conclusions
It is impossible to overstate the significance of sound technical SEO procedures. With the help of this article, you should have an excellent starting point for setting up technical SEO for your website. The technical SEO consultants here at Dymentions are ready and available to help you with all these initiatives and so much more. Get in touch with us to find out more about our services!
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