February 15th, 2022
Muscle Art was concerned their brand and logo did not reflect their business values. The website they had was outdated and full of glitches and bugs. A complete website overhaul was needed.
We designed a new logo for Muscle Art from scratch that incorporated a barbell, helping represent what their brand is about. The choice of color theme, red, white, and black, for the logo helped instill certain emotions in the viewer, which were in line with the business’s values.
When designing and developing the website, we made sure to also incorporate the color theme of the brand. We designed a very simple, versatile, and dynamic website for the brand, keeping in mind the users’ preferences and ensuring a very holistic user experience.