Importance of Social Media Presence for Businesses in 2022
Social media is no longer an option, but a necessity. Living in the digital age, it’s becoming increasingly difficult for brands to survive using outdated methods of marketing. One of the newest and fastest growing ways of marketing is through the use of social media.
Whenever people hear about social media, Facebook tends to pop into their heads. It’s understandable why because Facebook is one of the most popular social media platforms, but there’s a whole ocean of them out there. Instagram, Twitter, LinkedIn, Pinterest, and TikTok are just a few examples out of the hundreds more present. Currently, TikTok is the rising star as it is one of the fast-growing social media networks. Apart from the diverse audience available on social media, having a digital presence can help your brand in tons of different ways. Let’s go through them one by one.
Target a Wider Audience:
One of the key reasons why social media is (or yet to be) an integral part of your business’s success is the insane reach it has. More than half the world uses social media. That’s around 3 billion people! And with the recent research and development in making the internet available all over the world, that number is only increasing day by day. So it’s better to begin late than never. Recent studies have shown that an average user spends around 2 hours a day on social media, with the average 16- or 24-year-old spending around 3 hours a day on social media.
Brand Awareness and Trustworthiness:
One of the most important roles of having a social media presence is “having a social media presence” in and of itself. Social media enables customers to discover their brand potential by comparing them with their competitors. Think of it this way, would you be 100% comfortable buying something from a brand that has little to no social media presence? You’d have second thoughts, right? Always think from the consumer’s perspective. It also helps you target a much wider audience in a relatively inexpensive way compared to traditional marketing, which is much more expensive. This will also help in building brand awareness and, in turn, increase your sales.
Having a social media presence gives you the creative freedom and opportunities to showcase your brand’s personality in any way you want. You can connect with your target audience on a personal level. You can even create polls or posts that ask users questions, which encourages them to interact with them and make them feel more welcome.
Running digital marketing campaigns may come off as very expensive and complicated, but the ROI (Return On Investment) makes it worthwhile. If optimized properly, it can ensure a high return of up to a 5:1 ratio, meaning you get $5 for every $1 you spend.
Knowing your audience:
Social media is a great way to engage with your audience and get to know them better, their likes, dislikes, preferences, etc. Social media accounts come with built-in analytical tools that offer a wide variety of metrics, such as user usage, gender, age, engagements, ad spend, etc., to help you gauge and choose the right audience, aligning you with success. You can either go through the trial and error process yourself or hire an apt digital marketing agency like Dymentions to handle all the difficult bits while you just reap the rewards.
Understanding your competitors:
Social media is one of the best tools to learn more about your competitors and potential consumers. You can analyze their social media to learn about their USPs (unique selling points), their customers’ frustrations, and what pain points they highlight to target their audience. Given that it appears to be a devious strategy, but hey, it’s us versus the world.
All this may sound very easy, but in all honesty, it’s like going down a rabbit hole. You’ll need professional help at one point or another because you’ll only get so far organically. Social Media Organic VS Paid growth is a completely different ballgame, so it’s better to employ agencies like Dymentions who, using the latest social media marketing strategy of 2022, will effortlessly handle all your digital marketing-related needs. We offer the best social media services in Houston, so contact us now and let’s get started on your journey through the digital realm together.
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