Paid Social Media Marketing

A Guide To Ideal Paid Marketing Budget For New Businesses

Hello there, entrepreneurs! So, you’ve got a brilliant new business, but the million-dollar question is: “What should be the ideal paid marketing budget?” Well, don’t worry because we’re here to get on this whimsical journey together, uncovering the secrets to creating a budget that’ll skyrocket your business to fame and fortune. Let’s dive in, shall we?

Budget Baby Steps: Don’t Sell Your Kidney

Congratulations on starting your new venture, but before you rush to allocate your entire life savings into paid marketing, take a deep breath. You don’t want to be eating instant noodles for the rest of your life, do you? Start small, my friend. Set aside an amount that won’t leave you with sleepless nights, and remember, Rome wasn’t built in a day.

Daydream with Data: Know Thy Audience

Okay, we get it; numbers can be as exciting as watching paint dry. But hold on! Data is your secret weapon in this wild marketing world. Get to know your audience – their likes, dislikes, favorite pizza toppings – you know, the essentials. Armed with this knowledge, you’ll create ads so captivating that people will drop their phones in awe.

The Unicorn Hunt: Hunt Wisely

Unicorns might be rare, but they’re not impossible to find. When allocating your budget across different marketing channels, don’t put all your hopes on finding the magical unicorn campaign right away. Instead, spread your budget across various platforms and let the data guide you toward the elusive rainbow.

The Grandma’s Recipe: Mix & Match

Remember your grandma’s secret recipe for the most delicious cookies ever? Well, think of your marketing budget as a mix of secret ingredients. Allocate funds for a balanced blend of paid social media ads, search engine marketing, display ads, and more. Experiment and see what concoction works best for your business.

The Reverse Birthday Rule: Save, Save, Save!

Do you know how you get a little extra cash every year on your birthday? Instead of blowing it on shiny new toys, save it up. Treat your marketing budget like your own personal birthday fund, and let it grow with time. Don’t worry; you’ll soon have enough to throw the best marketing party in town.

What should be the ideal paid marketing budget if you’re a new business?

The marketing game is getting hotter than a summer heatwave, and businesses are splurging like it’s a shopping spree on Black Friday! According to the grapevine, the average revenue allocated to marketing has been on a wild rollercoaster ride. From a measly 3.7% back in 2011, it’s now boomed to a whopping 8.7% in 2022. That’s some serious growth, my friend!

Small businesses are no longer sitting on the sidelines. In a survey of 85 small business owners and marketers, 52% said they’re spending $5–$15,000 per month on marketing! Looks like they’re rolling in some serious dough to play the marketing game. Don’t let these numbers scare you off or make you lose your cowboy boots. Remember, we’re all about smart moves here. It’s not just about how much you spend, but how you spend it! Keep it cool, keep it creative, and most importantly, keep it within your means.

Conclusion

So there you have it, folks – a little sneak peek into the marketing budget extravaganza. Remember, trends may change faster than the speed of light, but with a sprinkle of wit and a dash of humor, you’ll be navigating these treacherous marketing waters like a pro! Yeehaw! If you are still confused with this, ring us now, and our experts will guide you in the best way possible. Visit us to see how we can make your life easier and better.

Threads a Threat to Twitter? 5 Reasons Why it Will Become a Success

Have you heard about Threads? No, I’m not talking about that collection of tangled yarn you found in your grandma’s attic. I’m talking about the latest feature that’s been making waves in the world of social media: Twitter Threads! Now, you might be wondering, is Threads a threat to Twitter? Instagram’s top boss Adam Mosseri confirmed that Threads has surpassed 100 million sign-ups in just five days since its public launch, making it the fastest-growing consumer product ever. Well, grab a cup of coffee, and let’s dive into this topic together. We promise to keep things as tangled-free as possible!

Taming the Chaotic Twitterverse

Let’s face it, Twitter can sometimes feel like a chaotic jungle where everyone’s shouting their thoughts into the void. It’s a constant battle to follow conversations and make sense of the never-ending stream of tweets. But fear not, dear reader, for Threads are here to save the day! With Threads, you can now organize your tweets into a coherent narrative, making it easier for your followers to follow along. It’s like finally finding a map in the wilderness of Twitter!

Unleash Your Inner Storyteller

Remember those times when you had to sacrifice your eloquent prose just to fit your thoughts into the limited character count? Well, fret no more! Threads allow you to unleash your inner storyteller without having to worry about condensing your brilliance into bite-sized tweets. You can now weave a captivating tale, tweet by tweet, without the constraints of brevity. It’s like having a Twitter-sized novel at your fingertips!

Keeping the Conversation Alive

Have you ever stumbled upon an engaging conversation on Twitter, only to see it disappear into the vast depths of the timeline? It’s frustrating, isn’t it? But Threads are here to change the game. Now, you can keep the conversation alive and thriving by adding new tweets to your thread whenever inspiration strikes. Your followers will thank you for saving them from the never-ending scroll of oblivion!

Aesthetics, Darling!

Let’s be real, Twitter is not known for its visually appealing layout. It’s like walking into a room where everyone’s talking at once, wearing neon-colored suits. But fear not, fellow aesthetes, because Threads are about to make your Twitter experience a whole lot prettier! With Threads, you can create visually pleasing tweetstorms, complete with headings, subheadings, and well-organized content. It’s like redecorating your Twitter feed with a touch of style and elegance!

In the mere days since Threads took off, Elon Musk has threatened to sue Meta for allegedly copying Twitter and engaging in “systematic, willful, and unlawful misappropriation of Twitter’s trade secrets,” publicly insulted Mark Zuckerberg with a term popular among white supremacists, while also challenging Zuckerberg to, I kid you not, “a literal dick-measuring contest” in a follow-up tweet.

Building a Community

One of the most magical things about Twitter is the sense of community it can foster. Threads take that sense of togetherness to a whole new level. By organizing your tweets into a coherent narrative, you can engage your followers in a more meaningful way. It’s like building a campfire and inviting everyone to gather around for a good ol’ storytelling session. Threads create a space for dialogue, connection, and the sharing of ideas, making Twitter an even more powerful platform for building communities.

Conclusion

Threads might not be a threat to Twitter after all. Instead, they bring a refreshing twist. So, next time you have a story to tell or a conversation to keep alive, don’t hesitate to give Threads a whirl. Who knows, you might just become the next Twitter sensation! Remember, the internet is a wild and ever-evolving place, and it’s up to us to make the most of it. So, go forth, tweet boldly, and let Threads be your trusty sidekick on this exciting social media adventure.

Marketing tactics 2023 Paid Social Media Marketing social media business strategy social media presence Threads Threads vs Twitter Twitter

Utilizing the Power of ChatGPT for Social Media Marketing and Growth

Have you ever wondered how you can take your social media game to the next level? Well, get ready to dive into a world of creativity because we’re about to unveil the secret weapon you’ve been waiting for – the unstoppable power of ChatGPT!

Source: Brookings Institution

ChatGPT: The New Sheriff in Social Media Town

Welcome to the era of ChatGPT, where artificial intelligence meets your social media needs. This powerful tool has revolutionized the way businesses engage with their audience. ChatGPT has over 100 million users, as per the latest figures. It’s like having your very own personal assistant, but one that never sleeps and always has a witty comeback!

The Perfect Sidekick for Content Creation

Tired of staring at a blank screen, struggling to come up with captivating content? Say goodbye to writer’s block because ChatGPT is here to save the day! With its vast knowledge and ability to understand your brand’s tone, it generates unique and engaging posts faster than you can say “viral.”

From Zero to Hero: ChatGPT and Customer Support

Customer satisfaction is the name of the game, and ChatGPT is an ace player. It’s your secret weapon for providing lightning-fast responses to queries, complaints, and even compliments. With its ability to understand and respond empathetically, your customers will feel heard and appreciated.

“I’ve used ChatGPT as an editor of all sorts. I’ll get it to rewrite captions for social to give me new options. I’ve also used it to shorten captions if I feel they are too long.” – Katie Slayford, Social Media Executive, Brandwatch

The Ultimate Trend Spotter

In the fast-paced world of social media, staying on top of the latest trends is crucial. But fear not! ChatGPT has its finger on the pulse of the internet. It analyzes mountains of data, identifies emerging trends, and delivers insights that will make your competitors green with envy.

Source: Social Media College

Community Building with a Twist

Building a strong online community is like nurturing a plant – it requires care, attention, and a sprinkle of humor. ChatGPT can help you cultivate that perfect blend. From engaging polls to hilarious memes, it knows just what your community needs to keep them coming back for more.

Personalized Recommendations: Because It’s All About You

Everyone loves recommendations that feel tailor-made for them. With ChatGPT’s deep understanding of your audience, it can dish out personalized suggestions that will make them feel like you’ve read their minds. Whether it’s recommending products, content, or events, your audience will be blown away!

Analyzing the Competition: Spy Mode On!

Want to know what your competitors are up to? ChatGPT can put on its detective hat and dig deep into its social media strategies. It can uncover their strengths and weaknesses and identify opportunities for your brand to shine. Who knew being a spy could be so much fun?

Memes, Puns, and Quirky Humor

Let’s face it – social media is all about having fun! ChatGPT has an endless supply of memes, puns, and quirky humor up its virtual sleeves. It can help you create posts that will make your audience laugh, share, and remember your brand. Get ready for some serious ROFL moments!

Conclusion

In a world where attention spans are shorter than ever, mastering social media marketing is crucial. That’s where ChatGPT swoops in, armed with its charm, wit, and creativity. So, what are you waiting for? Embrace the power of ChatGPT and watch your social media kingdom flourish! If you want your social media to be balanced and up to date, it is better to leave it in the hands of pros. Contact Dymentions to be your end-to-end digital marketing service provider. Our experts have hands-on experience in managing your social media with AI and BRAIN.

AI Tools Best Marketing Tactics Paid Marketing Paid Social Media Marketing social media business strategy social media presence social media top tactics

Google vs Facebook Paid Advertisement – Which One Works Better For Your Marketing?

Alright, folks, let’s dive into the age-old dilemma of Google vs Facebook Paid Advertisement. It’s a real head-scratcher, isn’t it? Figuring out which one suits your business like a glove depends on a bunch of factors. We’re talking about how much moolah you’re ready to shell out for conversion and how much time and manpower you have to handle those ad campaigns.

What are Google Ads?

let’s talk about Google Ads first, the cool kid on the advertising block. It used to go by the name Google AdWords, but let’s not dwell on the past. Here’s the deal: Google Ads is all about pay-per-click (PPC) advertising, where businesses pay to have their ads shown. You can spot these ads in the search results when you’re browsing on good ol’ google.com, or they might pop up on other websites through Google’s Search Partners or Display Network.

Now, the real magic happens in the Search Network. This is where advertisers get to show off their ads to folks who are actively looking for stuff that their business offers. The secret sauce? Keywords! You pick out relevant keywords related to your product or biz, and when a user searches for something related to those keywords, boom! Your ad appears on the search engine results pages (SERPs) like a superstar.

Here’s the catch, though: whenever someone clicks on your ad, you gotta shell out some dough. That’s why they call it “pay-per-click” advertising. You set a “Max CPC” for each keyword, which tells Google how much you’re willing to fork over for someone to click on your ad.

All in all, the name of the game with Google Ads is to drive new or existing customers to your website. You want those peeps who are actively searching for the very thing you’re offering. It’s like sending out a bat signal for your business.

When it comes to audience reach, Google and Facebook both have their own superpowers. Google swoops in with its mighty search engine, capturing users actively searching for products or services. On the other hand, Facebook brings its social magic, connecting people based on interests, demographics, and cat memes.

What are Facebook Ads

Alright, now let’s move on to the big kahuna of social media advertising: Facebook Ads. These babies are the paid ads that show up on, you guessed it, Facebook itself. Facebook Ads can appear in a number of different places, such as:

Facebook Newsfeed
Instagram Newsfeed
Facebook Marketplace
Video Feeds
Right-hand column
Messenger inbox

But for today’s discussion, we’re gonna focus on the Facebook Newsfeed placements because that’s where the real action happens. That’s where most of Facebook’s ad business goes down.

Facebook has become a battleground for businesses, my friends. It’s super competitive out there. With the largest number of monthly active users of any social media platform, it’s like a goldmine for all sorts of companies looking to advertise their stuff.

Now, here’s the deal: while Google Ads cater to active user intent, Facebook Ads take a more chill approach. You won’t find them targeting users who are actively searching for something specific. Instead, these sneaky ads will pop up right in the Newsfeed of users, trying to catch their attention when they’re just scrolling and chilling. It’s like they’re saying, “Hey, buddy, check this out while you’re casually browsing!”

Advantages of Google Ads

Is Google Ads worth it? Absolutely! Here’s why: Google helps you find new customers in ways Facebook can’t. It’s like a matchmaker for your business, showing your ads to people actively searching for what you offer. It’s a secret weapon in your marketing arsenal. Trust me, it delivers.

Potential Audience Reach

When it comes to advertising platforms, Google takes the crown for having the biggest audience ever. We’re talking about a mind-boggling number here. Brace yourselves: Google controls a little more than 92% of the search engine market share worldwide. That’s like a gazillion searches in a year, around 2 trillion, to be precise. Imagine the crowd you can reach with that!

So, if you’re cool with reaching a massive audience without diving too deep into the nitty-gritty details, Google Ads is your go-to buddy. It’s like being at a wild party where everyone’s invited, but you can only ask a few basic questions to get to know the guests. Still, a party’s a party, right?

Wide Range of Ad Formats

Ads have been getting bigger and better as time goes on. And you know what that means? Yup, more ad formats for all you advertisers out there to sink your teeth into.

But wait, there’s more! It’s not just about the ad formats themselves. Oh no, no, no! Google Ads wants to make sure you’ve got all the bells and whistles you need to drive that sweet, sweet traffic to your business. So they throw in a bunch of fancy add-ons like site link extensions, location extensions, price extensions, call extensions, and a whole lot more

Ad Format Options:

Text Ads
Responsive Search Ads
Image Ads
Responsive Display Ads
App Promotion Ads
Video Ads
Product Listing Ads (Commonly known as PLA or Shopping Ads)
Showcase Shopping Ads
Call-Only Ads

Advertiser Equality

There’s a common misconception out there that you need a fat stack of cash to stand a chance on Google. Well, guess what? That’s a load of baloney! Let us break it down for you with Google Ads’ little secret: the auction system.

Quality of Ad
- Is your ad relevant and useful?
Expected Impact of Ad
- Use of extensions
Keyword Bid
- The maximum amount you are willing to pay for a click on your ad

See? It’s not about the size of your bank account; it’s about the smarts and creativity you bring to the table. So go on, give it your best shot, and show Google what you’re made of!

Advantages of Facebook Ads

Let us give you the scoop on Facebook Ads. Picture this: back in 2007, Facebook was like, “Hey, we’ve got something special for all you advertisers out there!” And boy, did they deliver!

It’s not just about the targeting. Nope, nope, nope! Facebook Ads offers a bunch of other advantages that you should know about before you make your big decision. I won’t spoil all the fun, though. You’ll have to dive in and discover them for yourself.

Audience Targeting

Get this: there are more than a whopping 2.98 billion people hanging out on Facebook every month. And you know what’s even crazier? That number keeps climbing higher and higher, like a squirrel on a sugar rush.

It’s common knowledge that Facebook users share a lot of their lives online (such as weddings, children, new careers, and more). They also look for and engage with content related to their personal interests, like businesses they like, products, ideas, or services. All of this information is available to advertisers, who can use it to find their ideal audience by narrowing down their search to a specific group of people on Facebook based on their interests.

One of the well-known options on Facebook is called “lookalike audiences.” This feature allows advertisers to give Facebook information about their current customers, and Facebook can then create a similar audience of people who have similar interests and buying habits. This new list helps advertisers reach potential new users who have similar preferences and behaviors as their existing customers. It may sound a bit unsettling, doesn’t it?

Strong ROI on Limited Budgets

Facebook is famous not only for reaching a large audience but also for being one of the most affordable advertising platforms nowadays.

When we compare the cost of advertising on Google and Facebook, Facebook tends to have lower CPCs (Cost Per Click) by about 56%, on average, depending on the industry and location. Although the click-through rate (CTR) on Facebook is generally lower compared to Google, the conversion rate is significantly higher, around 9-10% on Facebook, while Google is around 3.75%.

This affordable and high return on investment (ROI) approach makes Facebook a great choice for small businesses with limited advertising budgets who want to make the most out of their money.

Visual Ads

One big benefit of Facebook Ads over Google Ads is how the ads are designed to fit right in with the rest of the content on Facebook. Unlike Google’s text ads, Facebook Ads are more visual and seamlessly integrated into the platform.

The best Facebook Ads are designed to blend in with the user’s Newsfeed, where they see videos, images, and other content as they scroll through their daily updates. This integration lets advertisers display high-quality videos and images as “sponsored” content without disturbing the flow of information.

Google vs Facebook Paid Advertisement: Which One Should You Use?

The best advice is to see these two powerful platforms as working together instead of competing against each other. Using Paid Search and Paid Social together is a highly effective and well-rounded marketing strategy that can greatly impact your business’s return on investment.

Ultimately, the decision depends on your business goals and what you aim to achieve. If your main priority is reaching new customers who are ready to make a purchase, Google Ads might be a better choice. On the other hand, if your main focus is building brand awareness and creating a strong audience, Facebook can help you achieve that at a lower cost compared to Google. Interested in PPC, Paid Social, or both, but not sure how to get started? Hit us up & Dymention’s PPC & Paid Social team would love to chat with ya!

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TikTok Marketing – When to go for TikTok for advertising purposes?

Hey there, fellow marketers! Are you ready to shake up your advertising game and groove to the beat of TikTok? Well, hold on to your device because we’re about to delve into the world of TikTok marketing and uncover the perfect timing for you to jump on this viral bandwagon.

Catch the Youthquake

If your target audience is as young as a freshly sprouted avocado, then TikTok is where the party’s at! With over 1 billion monthly active users, this platform is a magnet for Gen Z and millennials who can’t resist its addictive blend of short videos, challenges, and trends. According to eMarketer, 61.3% of the Gen Z population in the US access TikTok on a monthly basis. So, if you’re trying to reach the young guns, TikTok is your golden ticket!

Ride the Viral Wave

Let’s face it: TikTok is the birthplace of viral content. Memes, dances, lip-syncing challenges – they all spread like wildfire across this platform faster than a sneeze in a room full of candles. If you have a product or service that thrives on virality, TikTok is your own personal rocket ship to the moon of publicity. Strap in and prepare for takeoff!

Source: TikTok

Embrace the Creativity Carnival

TikTok is like a giant playground for creative minds, where imagination knows no bounds. Whether you’re a master storyteller, a visual wizard, or a comedic genius, TikTok’s wide range of video editing tools and effects will turn you into an unstoppable content magician. 36% of users come to TikTok looking for “relaxing” content. So, if you’re looking to unleash your creativity and make marketing magic, TikTok is your stage.

Capitalize on Trend-Setting

TikTok is where trends are born. From fashion crazes to dance moves, this platform sets the tone for what’s hot and what’s not. The average engagement rate on TikTok is 5.95%. If you’re quick on your feet and have a knack for jumping on trends, TikTok will shower you with engagement and visibility. So, lace up your trendsetter boots and get ready to ride the wave of popularity!

Go Beyond Borders

Unlike that “weird uncle” at family gatherings, TikTok knows no boundaries. It has a global audience, breaking down cultural barriers with each scroll and swipe. With over 100 billion average monthly video views on TikTok, this platform is truly a gem for marketers. So, if you have a product or service with international appeal, TikTok opens the doors to a vast global market. It’s time to spread your wings and let your brand fly high!

Join the Fun Club

Let’s be honest here – TikTok is just downright entertaining. It’s like a never-ending variety show where you can laugh, learn, and be entertained by an endless stream of creative content. The most viewed content category was “Entertainment” on TikTok, having a whopping 545 billion hashtag overall views. By joining the TikTok party, you’re not just marketing; you’re actively becoming part of the entertainment ecosystem. Who says work can’t be fun?

Keep an Eye on the ROI Dancefloor

While TikTok might be all fun and games, it’s essential to keep an eye on the return on investment (ROI) dancefloor. If your target audience aligns with TikTok’s user base and your brand message resonates with its culture, the potential for high engagement and increased brand visibility is immense. However, always monitor your results and adjust your marketing strategy accordingly. Take branded hashtag challenges into consideration for once. 90% of branded hashtag challenges generate 2.5X ROI on ad spend.

Conclusion

So, my dear marketing mavericks, when should you go for TikTok for advertising purposes? When you want to reach the younger generation. TikTok marketing is like a dance-off where you need the right moves, impeccable timing, and a touch of charisma.

So, put on your marketing shoes, hit the play button, and let TikTok take your advertising game to new heights. Remember, the clock is ticking, the music is playing, and TikTok is waiting for your advertising brilliance. Get out there and make your mark! To get your brand to soar on TikTok, join hands with Dymentions. We are a trusted multidimensional digital partner who has a team that breathes algorithms of TikTok. We will sit closely and analyze your brand while providing you with top-notch social media marketing service on TikTok so you don’t feel left out. Contact us now and feel the difference from day one.

Paid Marketing Paid Social Media Marketing social media business strategy social media presence TikTok TikTok Advertising TikTok Marketing